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Privacy Policy

The following text is for reference only, the official privacy policy is writen in spanish.

West Cape Coquillage, SAPI de CV, owner of Hotel So Far So Good, hereinafter referred to as Hotel So Far So Good, collects information from our guests and the people who visit our websites in order to be able to offer them a useful our sites that meets your needs. Information may be collected to: (i) complete reservations or requests for information, (ii) purchase products or services, (iii) register for partner programs, (iv) submit job applications, (v) respond to communications we send (for example, surveys, promotional offers or reservation confirmations), (vi) satisfy your personal preferences, (vii) fulfill requests for services or recommendations that we offer you, (viii) work with third parties, including collecting information of public use of social event websites, help us better understand your interests and provide a more personalized service, (ix) use our applications on your electronic devices, or (x) facilitate the transmission of messages to a friend's email, if you wish .

The type of personal information we collect may include your name, home and business addresses, email addresses, telephone and fax numbers, credit card information, date of birth, gender, and information related to your lifestyle, such as room preferences, recreational activities, names and ages of children, and any other necessary information that is helpful in fulfilling special requests (eg, certain health conditions that require accommodation in a special room).
Hotel So Far So Good may also collect information that is not considered personally identifiable, such as your use of our websites, your communication preferences, travel habits, aggregated data related to your stays, and responses to promotional offers and the polls.
Please note that to better protect your information, you should not include credit card information in your electronic communication unless specifically requested by us to complete the processing of a reservation or transaction on our branded websites or at our customer service centers.


Hotel So Far So Good is fully committed to providing you with information related to the collection and use of individuals that is provided to us by people who visit and use our websites, products and services. As a practice, we do not request information unless it is necessary or we intend to use it. Some of the main reasons why we collect information are the following:
• provide services such as processing a transaction (eg making reservations, responding to a request for information)
• Send you commercial communications regarding the products and services offered by Hotel So Far So Good, our strategic business partners and other trusted third parties.
• Carry out market research through surveys that allow us to better satisfy your needs, improve the quality of our websites and your stay in our hotels, as well as other communication activities, advertising or promotional campaigns.
You can opt out of receiving marketing emails or surveys from Hotel So Far So Good at any time by clicking on the link provided in communications or by contacting us directly if you wish to opt out of receiving direct marketing or telemarketing emails or surveys. Click here to view the Update to Your Communication Preferences in the Contact Us section of this Privacy Statement. You will always have the option not to send your INFORMATION or to decide what types of communications you want us to send you. However, doing so may affect certain operations. For example, not providing a name could prevent reservations from being processed.


In most cases, the information you provide to us is entered into our local database. As a normal practice, Hotel So Far So Good does not sell, rent or grant physical possession of its database to third parties not belonging to the Hotel So Far So Good system. Notwithstanding the foregoing, Hotel So Far So Good may disclose your personal data to other people in the situations indicated below:
• When we have your consent.
• In those situations in which it is necessary to transfer your personal data in order to offer you the products or services you want (for example, a vacation package).
•  When companies or service providers that conduct business on behalf of Hotel So Far So Good (eg credit card processing, customer service, market research administration or database administration services ) require this information.
• In the event that Hotel So Far So Good merges with or is acquired by another company.
• To comply with the legal or regulatory requirements and obligations established in the applicable legislation or as a result of a court order or subpoena.
• In cases of emergencies such as saving the life, health or property of a person.
In the event that Hotel So Far So Good shares the information in the terms indicated above, we will try to limit the scope of the data provided to what is necessary to carry out the specific function. Unless precluded by legal process, we will require third parties to protect your information and abide by applicable personal data protection laws and regulations.


As part of our commitment to keep you informed, we may send you correspondence or emails, communicate by telephone or by any other means to notify you of new Hotel So Far So Good products and services, as well as upcoming special offers from Hotel So Far So. Good, events, improvements or other pertinent information that may be of interest to you. You have the option to opt out of receiving all of these communications from Hotel So Far So Good, either by following the instructions in our emails or other communications or by contacting Hotel So Far So Good directly.
Our intention is to keep all our guests and visitors informed and also allow them to take advantage of the benefits offered by Hotel So Far So Good and its strategic business partners. However, if you reside outside of the United States, certain data protection regulations may require us to obtain your prior consent to send you information that you have not requested.
In some cases, your consent may be considered implicit due to the nature of the service requested or the transaction carried out. For example, Hotel So Far So Good may collect and use information that you voluntarily provide to us, as well as behavioral data or information collected on an aggregate basis. Likewise, it will be considered that you have given us your consent to receive those communications that are necessary to carry out the transactions and provide the requested services.
In certain cases, we will ask for your express consent when collecting information considered confidential according to certain information privacy laws (for example, information that reveals racial or ethnic origin, political opinions or health conditions).

You may object to Hotel So Far So Good disclosing your information to third parties, except when: (i) service providers are retained to provide services on behalf of Hotel So Far So Good; (ii) the law requires the disclosure of data; (iii) the disclosure of data is necessary for reasons of public, legal or national interest; (iv) the disclosure of data is necessary to protect the vital interests of the guest; (v) the information was collected from publicly accessible sources; (vi) the disclosure is for retrospective processing of the information for statistical or historical purposes or to improve our customer experiences or (vii) where a supervisory authority (such as a Privacy Rights Ombudsman, Data Protection Authority data or similar authority) permits such disclosure.


In order to ensure that your information is correct and up-to-date, we encourage you to regularly review and update your information where appropriate (for example, if you change your address or email address or if you want to add other communication systems for us to contact you). In an effort to prevent unauthorized disclosure of your information, proof of your identity (or other verification material) may be required along with a completed access request form.
From time to time, information that you have requested to be removed may be retained in certain files for a period of time in order to properly resolve any dispute or troubleshoot a problem. Also, certain information may be retained indefinitely on 'backup' copies or log files due to technical restrictions, financial or legal requirements. Therefore, you may not always expect to have all of your information completely removed from our databases at your request.
Please refer to the appropriate contact information below to contact us if you wish to update your communication preferences, remove yourself from our marketing list, or submit a general question or request.


Hotel So Far So Good recognizes the importance of information security and constantly reviews and improves technical, physical and logical security standards and procedures. All websites and servers owned by Hotel So Far So Good apply security measures to help protect your information from accident, loss, misuse, illegal or unauthorized access, disclosure or alteration while it is under our control. Although there is no such thing as 'guaranteed security' on or off the Internet, we protect your information using appropriate technical, administrative, and procedural security measures, including password controls, firewalls (and the use encryption of up to 256 bits based on the Class 3 Digital Certificate issued by Verisign, Inc. This allows us to use Secure Sockets Layer (SSL), an encryption method used to help protect your data from interception and hacking attempts while are in transit).


Hotel So Far So Good and its business partners may use cookies, web markers (web beacons) to obtain information about you while you visit our websites. A "cookie" is a small text file that we send to your browser from a web server and that is stored on your computer's hard drive. Hotel So Far So Good cookies assign a unique identifier to your computer, which, in turn, becomes your identification card each time you visit a Hotel So Far So Good website.

Cookies are designed to save you time by helping us to provide you with a personalized service without having to remind us of your preferences each time you visit our web pages. Hotel So Far So Good cookies are not designed to damage your files or to read information you store on your computer's hard drive.

Cookies can also help us to provide you with a personalized online service in the following ways:

  • They remember your username and password for future visits making login easier and faster

  • They make sure you have the right frames and content.

  • They ensure that you receive all the requested information.

  • They help them deliver communications to you that are relevant and related to your interests and location.

Hotel So Far So Good cookies are limited to our websites only and are not designed to follow you as you browse the Internet once you have left Hotel So Far So Good owned websites. We track the use of our websites so that we can better meet your needs and help you find information more easily in the future. Please note that in addition to Hotel So Far So Good cookies, third parties may place cookies on your computer's hard drive. Hotel So Far So Good is not responsible for the presence or absence of third-party cookies or for the technological functions or practices that these third parties may use in relation to their cookies.

If you prefer not to enjoy the benefits offered by "cookies", you can configure your Internet browser to treat these cookies in different ways. Depending on the type of browser you use, you can configure your browser to: (i) ask you to accept or reject cookies individually or (ii) prevent the acceptance of any type of cookies. You should consult the provider or manufacturer of your Internet browser for specific details on security related to cookies. However, you should also be aware that rejecting cookies could make it more difficult to perform certain operations on our websites and our ability to recognize your browser from one visit to the next.

In addition, Hotel So Far So Good uses web beacons to count the number of people who visit certain web pages. The information we collect with these markers is used on a general basis and does not contain any personal data. Hotel So Far So Good may use this information to improve its marketing programs and content.

We also work with vendors and marketing partners who help us deliver advertisements and produce personalized content that we believe will be of interest to you. These vendors and other partners include advertisers, ad agencies, ad networks, market segmentation and data exchange specialists, analytics providers, and other similar providers. These partners and vendors may use cookies and web beacons to collect information about your online activity (for example, the sites and pages you have visited on Hotel So Far So Good sites and other sites) in order to help Hotel So Far So Good (and, in some cases, third-party advertisers) to deliver personalized content or advertising to you while you are on a Hotel So Far So Good site or other sites.

For example, if you visit a Hotel So Far So Good site and view one of our hotels or book a hotel room, you may later see advertising from us when you visit another website. We may also ask one of these vendors to serve our advertisements to consumers whose online behavior patterns on sites other than Hotel So Far So Good indicate that they might be interested in travel. In other cases, we make special arrangements with certain advertisers that we think may be of interest to visitors to our website. These advertisers are authorized to send messages under both brands (eg, Hotel So Far So Good and the advertiser's brand) directly to consumers who have visited our web pages.


In order to anticipate your needs, Hotel So Far So Good offers you links to other websites for your benefit and information. Hotel So Far So Good is not responsible for the content that is provided or included in any independent website, including, without limitation, any advertising claims or commercial practices. While Hotel So Far So Good will protect information found on websites it owns and operates, we cannot control or take any responsibility for the privacy policies of third-party websites, including websites owned or operated by Hotel So Far So Good. controlled by independent franchisees and other owners of hotels, resorts, timeshares or residential properties that may use a Hotel So Far So Good brand name or websites that are not controlled or authorized by Hotel So Far So Good . Third party websites linked to from our websites have different privacy and data collection practices, as well as security measures. We assume no responsibility for the practices, policies and security measures implemented by third parties on their websites. We encourage you to contact them and ask about their privacy practices, policies and security measures before disclosing any INFORMATION. We recommend that you review the privacy policies and statements of linked websites to understand how these sites collect, handle and store information.


Hotel So Far So Good does not intend to obtain or wish to receive INFORMATION directly from minors. However, we are not always able to determine the age of people who access and use our websites. In the event that a minor (defined in accordance with the criteria established in the applicable law) provides us with their data without the consent of their parents or guardians, we ask the parent or guardian to contact us and ask us to This information is deleted and the subscription made by the minor regarding future commercial communications from Hotel So Far So Good is cancelled.


In case of doubts or suggestions in relation to the privacy practices of the information, with respect to this Privacy Statement, or if you wish to update, modify or cancel marketing communications by Hotel So Far So Good, you can contact us in any of the ways listed below:

By email

By phone:
+52 612 213 0765

Hotel So Far So Good
Access road to Cerritos, El Pescadero. La Paz, Baja California Sur. Mexico, CP 23300.

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